How to Maintain Continuity in Investments?
Cover Oct 02, 2020
With a great impact on turning cities and countries into a brand, the real estate promotes countries and increases tourist income.
Real estate investment is regarded as one of the most preferred investment tools. One of the biggest underlying reasons for this is that the investment tool is protected against fluctuations and value losses in the market. If an investment is accurately analysed, it will have a well-balanced place in the risk-reward ratio. When we consider that the worldwide real estate investment market was $9.6 trillion in 2019, we can see the importance of this investment tool more clearly. We shouldn’t measure the value that is added to the economies of countries receiving investments only by the value of the real estate. With a great impact on turning cities and countries into a brand, the real estate also promotes countries and increases tourist income. Easy access to information brought with it an increasing demand for international investment. Turkey increases its actions to get its piece of this pie day by day.
Rapid purchasing process is important
Opportunities like the financial return of the investment, regional and natural facilities, and citizenship can be listed among the primary motivations for international real estate investment. On any ground, potential investors have
certain criteria to look for too. The political and economic stability of the country to invest in is the primary criterion in question. Consequently, it is necessary to have the proper legal infrastructure for real estate purchasing of international investors and provide protection of property rights. On the other hand, a rapid and easy purchasing process is also very important.
The research process for the “right investment” starts after ensuring the necessary pre-conditions for the investment and forming the purchasing will of the investor. Accessing the right information about the investment country is critical here. It should be noted that ensuring the continuity of the investment is only possible through happy investors. Proper pricing, a transparent purchasing process, access of investors to the legislation and legal regulations in their language and ensuring the right information flow are necessary. The report of the international valuation company is vital in full-scale purchases and especially in commercial and industrial investments.
Trust brings stability with it
The “trust” factor is the most important condition for our country to be chosen by international investors. Trust brings stability with it. When we do well by the word “trust”, we take the biggest step to realize the investment. Companies that target international investors in real estate should give priority to international promotions in their marketing budgets. We need to ensure the quality and continuity of promotions by both the private sector and state channels.
Finally, we also need to mention post-sales services, which are probably the least considered but also may be the most important factor to ensure branding and continuity of the investment. Building solution-communication centres for investors and correct guidance in possible disputes and problems will fill a great gap.
Real estate has always maintained its importance throughout human history and will continue to do so. Increasing our share of this pie is possible only by offering world-class services and being open to the innovations.
Director of Operations at WOW Real Estate Development Özhan Kalkan